Campaign supporter resources

Grow Your Pension campaign summary

The annual Pension Attention campaign to boost pensions awareness and engagement is coordinated by:

We’re calling on the nation to Pay Your Pension Some Attention by sharing simple, clear guidance on how to check your pension and plan for retirement.

Campaign duration

The campaign will run from 4 September to 2 October 2026. All content and materials supplied, apart from the Pay Your Pension Some Attention core brand logo and variation, are under embargo until 4 September.

Campaign goal

To encourage UK adults to pay their pension some attention. This includes logging into and checking their pension, finding missing pots, and seeing how much they might need for the future.

Audience

The campaign aims to target all UK adults, but with a focus on those aged between 30 and 55.

How you can get involved

From Friday 4 September, please share, amplify and support our collective mission through your own channels. To promote the campaign:

1. Direct your content and promotion of the campaign to the main site PensionAttention.co.uk – where our audiences can get involved, check out our content, and find useful resources and information
2. Use the range of digital resources provided on your social media channels, websites and any other digital channels that will reach a consumer audience
3. Use your internal communication channels such as email, intranet, newsletters as well as posters to communicate campaign messages
4. Have conversations with your customers and colleagues, letting them know about the importance of engaging with their pension and remind them about their existing pension benefits
5. If you have workplace clients, share this toolkit with them so they can get behind the campaign
6. Reshare the campaign’s social posts and content from Pension Attention’s Facebook, X, Instagram, TikTok, YouTube and LinkedIn using #PensionAttention